How this works?
step 1
Our system will review your website and give you advice based on each section of your landing page.
step 2
You read your free website review. You may agree or disagree with it but most of it is very useful.
step 3
You implement the feedback we gave you and see your conversions rise.
Every business today has a website because we are currently living in the digital age where there is an increasing penetration of a lot of people into the internet. To make sure it’s telling the right story and achieving its goals, it is important to learn how to carry out a website review. With a solid website assessment, but particularly with the comforts of the online review, one may locate problems of user engagement, relevancy of information, and performance metrics that keep them from accomplishing their online objectives.
For example, as part of the website review process, you’ll evaluate certain things that increasingly make the site more effective. It has design coherence, how the website is organized, and how responsive the website is. You will find dead links, look at the standard of the material if any, and examine the search engine friendliness of the site. In looking at those things, there are evident possibilities that can be explored to improve your conversion rate and enhance your general online visibility.
The first approach involved in performing a website review is the establishment of the goals of the site and their understanding in terms of the site’s language. This is the step that in most cases proves very important since it surrounds the whole coverage of the review.
Establishing the purpose of your website is the first step that should be taken. Is it for increasing the volume of sales via the Internet, for attracting clients, or simply for informational purposes? Remember that your goals need to be SMART: specific, measurable, attainable, relevant, and finite. Following this rule guarantees that every unit of the content on your website helps in achieving all your goals.
Now proceed to identify your target audience. In particular, carry out a comprehensive market analysis regarding their demographic details, interests, pain points, and internet usage patterns. Use analytical websites, social networks, and customer feedback to obtain such data. It will enable you to create content, design, and present your website according to the expectations of your users.
To understand how to perform a website analysis properly, it is important to do analysis in the context of site’s design and usability. To do this, try to look at it from the perspective of your users. Think to yourself, “If I were the user, would this confuse me?” or “Is there a way this could be improved?.” Pay attention to such basic user tasks as local and global site navigation, signing UP, and paying the bill.
Whether there is a coherent color palette, graphical elements, and other design features. These elements have a direct effect on user responses and actions. Examine the ease of use of the site in terms of its structural organization, navigability, information presentation, and legibility.
From here, don't forget to check the website on different devices. It is possible to use Responsinator or Google Resizer tools for evaluating the appearance of the website on varying devices. This guarantees that all users will have a coherent experience regardless of the device they are using.
When performing website analysis, improving inner pages is not only about reviewing the content of the pages. First of all, it would be reasonable to comprehend your material’s worth and gist. Is the color contrast good enough, how’s the layout, and is the content error-free? If you have large expository writing such as long paragraphs, try to split them into shorter paragraphs with appropriate headings. Your writing should have business relevance in that it should be current and offer a solution to the targeted audience.
Then move on to the SEO aspect. Conduct keyword analysis and find out what readers want. These should be added to content copy, meta description, and header and title tags of the website in a natural order. Consider user intention and create the content that fulfills users’ searches. Keep in mind that the contents, according to Google, are ranked according to whether they are relevant or of value to their searchers.
In order to properly assess a website, it is not enough just to look at its design and content, the performance and security of a website must be taken into account as well. First, take performance measures on your website such as the site’s speed doing a performance test with either Google PageSpeed Insights or GTMetrix. These tests are useful in determining how long it takes to load the page and also provide a number of ways available for the improvement of the load time. Bear in mind, if the website is not efficient, the percentage of return traffic tends to be very low and the experience offered to most users diminishes.
Then comes the turn for security. This is usually to check whether your site has made use of HTTPS, whereby information is encrypted between the user and the site being visited. Search for a small padlock on the browser, which serves to show that if identification is completed, an SSL certificate has been obtained. This way there is assurance that secure communication will take place and thus gaining the trust of those who visit the site.
Breakages as well as viruses should frequently be checked with the use of appropriate resources such as Screaming Frog or Google Search Console and in a timely manner. Such issues compromise not only the integrity of the website but also the overall user experience of the site. In addition, make sure you have reviewed your policy concerning privacy since such policies specify the manner in which user information is collected, stored, and used.
The very first tip in this section is the importance of understanding user behavior the website is aiming for, and thus proceeding to look at the website analytics. Then look deeper into your keywords and then analyze the existing keywords and the SEO tactics to set forth targets or activities for every page and create CTAs or buttons wherever it is required that will help support that. Regardless of the actions taken to skip them, all the materials and images present on the site should be actively changed in order to remain up to date and relevant.
The first thing that needs to be accomplished when assessing a website is to rearrange and develop an information architecture or a sitemap of all the content assets. This gives you a sense of how the content is organized within the website, allowing you to have a quick overview of the structure in preparation of the more intensive aspects of the review.
Focus on determining the purpose of the site and how it is designed by making an analysis of the website. Identify the factors or the specific components of the website that you want to assess such as design elements, content, and functional elements. You may also want to take a comparative view of the website with the websites that you are competing with. Go through the process of assessing your site in its great details and come up with a detailed report capturing all your findings.